For Gianluca Russo Buckeyes against the world shirt, the in other words I will buy this author of The Power of Plus, this regression of body diversity was inevitable and follows the same pattern of plus-size fashion in the ’90s, a movement that died down during the early aughts only to be revived by social media in 2010. The ’90s introduced the world to one of the first plus-size supermodels, Emme, and saw the launch of brands like Ashley Stewart and Torrid. Rosie O’Donnell had a successful daytime show, and Queen Latifah was making the pivot from music to movies.
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Conversely Buckeyes against the world shirt, the in other words I will buy this Y2K era was marked by the rise of public fat shaming, ranging from tabloid body checking to full movie plot points (lest we forget Samantha’s body shaming in the Sex and the City movie) and a distorted definition of what plus-size meant. (I will remain forever haunted that America Ferrera was routinely cast as a fat and unattractive character). There was a significant reported increase in eating disorders between 2000 and 2009. “From Hollywood to the runways of New York Fashion Week, we’re seeing a current emphasis put on thinness as the optimal trend,” Russo says. “You can see that from celebrity weight loss to the models sent down the runway, and that’s really scary for these young people who are going to then internalize these messages, whether they realize it or not, because the body image is going to be shaped by everything they’re taking in just as it was for us.”